Our story
What is luna?
luna is a health and wellbeing app for teens, co-created with medical experts.
It's designed to support young people as they grow up.
And to give parents peace of mind.
Young people use luna to track their periods and moods, and explore topics they’re curious about.
They can also get expert answers to their anonymous questions.
It’s designed to offer support through puberty, periods, emotions and relationships.
Our mission in a nutshell?
To create the most educated and empowered generation of teens when it comes to health and wellbeing.


Where luna began
luna started as a simple idea: a period app for teens.
Best friends Jas and Jo first created luna as part of a project at Oxford University.
They chose this project because they knew how many teens felt confused, embarrassed or misinformed about their bodies.
Jas grew up struggling with body image and body hair, and Jo with painful periods alongside exercise – they both felt they needed something like luna when they were younger.
The project quickly showed something bigger: teens didn’t just want help with periods – they wanted help with it all!
After graduating, Jas and Jo were encouraged by both investors and educators to turn luna into a real product – and they did.
What Jas and Jo went through as teens is still a huge issue today and so this was an opportunity to create an app that supported with a pivotal moment.
Today, luna supports thousands of teens across the world as they grow up and learn more about themselves.
Tackling misinformation overload
Millions of teens are curious and worried about what's going on with their bodies.
And many turn to the wrong places, like social media and free AI chatbots, to learn about their health and wellbeing.
But too often, what they find is confusing, unrealistic or unsafe.
luna exists to be the antidote to that.
We work with medical professionals and safeguarding experts to make sure the information in luna is:
- accurate
- age-appropriate
- supportive
- and easy to understand
Everything in luna is reviewed by experts, and designed specifically for teenagers.

A health app designed for adolescence
Created for girls and non-binary teens, luna offers trusted guidance on topics such as:
- periods and hormones
- mental health and emotions
- friendships and relationships
- body image and confidence
- skin, sleep and self-care
Our goal is simple:
To help young people feel informed, supported and confident as they grow up.
And to help parents feel reassured about where their teen is getting information.



What is luna?
luna is a health and wellbeing app for teens, co-created with medical experts.
It's designed to support young people as they grow up.
And to give parents peace of mind.
Young people use luna to track their periods and moods, and explore topics they’re curious about.
They can also get expert answers to their anonymous questions.
It’s designed to offer support through puberty, periods, emotions and relationships.
Our mission in a nutshell?
To create the most educated and empowered generation of teens when it comes to health and wellbeing.
Meet luna's Co-Founders

Jas Schembri-Stothart

Jo Goodall
luna's milestones
💕
2nd November 2025
luna partners with Lil-Lets
Thousands of teens took part in a Lil-Lets × luna challenge to learn more about periods
🥈
1st August 2025
Silver for luna!
Runner-up in Natwest’s Accelerator Competition
📻
4th March 2025
luna’s radio debut
Thanks BBC Radio London for having us!
🏆
14th November 2024
Start-up of the Year
A win for luna at The British Business Awards 2024
🌟
14th November 2024
Santander’s UK Awards Finalist
We secured a competitive 3rd place in the Start-up category
🏅
31st October 2024
luna makes TechCrunch Disrupt Battlefield finalists 2024
Hugely proud of making the final 5
🎉
30th October 2024
luna hit 100k members
The largest teen health app out there!
🥈
3rd July 2024
Runner-up in TechRound's ParentTech 2024 campaign
Honoured to be making a difference in the ParentTech space
🤓
27th June 2024
Google for Startups accelerator program
It's like Glastonbury for developers
👩💻
25th April 2024
luna's first webinar
A conversation about teen mental health with luna's Chief Medical Advisor, Dr. Katie Malbon
🏀
10th April 2024
luna partners with London Lions basketball club
luna branding made it onto BBC news
👟
20th April 2023
Accepted on the adidas accelerator
Breaking barriers together
🗽
7th March 2023
Apple's International Women's Day campaign
Jo & Jas featured on the front page!
🤝
17th February 2023
luna’s first community day
Thanks to everyone who came!
🐶
8th February 2023
luna goes viral on TikTok
Jumped on the dancing dogs trend
🍏
20th January 2023
App of the day (first time!)
A super proud moment for the team
Meet luna's experts
The team verifying luna's articles, videos and answers to anonymous questions

Dr. Katie M

Dr. Simon

Dr. Katie K

Dr. Emma

Dr. Honey
There's something for everyone
Skincare, mental health + more – find all kinds of topics to help the community

How to ask for help when you need it
What to say and how to say it 🗣️
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How to make the right choices
Top tips for deciding what’s best for you 🫵
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Revision tips to help with exams
luna’s got you covered 🎓
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Dealing with peer pressure
How to spot it and how to say no 🙅♀️
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Swimming on your period
Can you go swimming on your period without tampon?
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Healthy eating: what does it mean?
Nutrients and mindful eating 🍉
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