gen alpha reports 💡

gen alpha reports 💡

gen zalpha (gen z + gen alpha) are digital natives born in the late 2000s and early 2010s; luna’s leading the charge by reporting on the generation alpha years, hosting a community platform with thousands of teens who provide insights into their health, wellbeing and education

two girls looking into the distance

what can we help you with?

find out how luna's gen alpha reports could benefit you

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huge community

we've gathered valuable insights from a 60,000 strong teen community – these insights have taught us a lot about the mindset of gen zalpha

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2.5 years of insights

... and counting – since the ideation of the luna app in 2021, teens have been working with us to improve luna, and using our app every day to thrive in their teen years

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direct data

from polls to questions and feedback, luna has a direct line into minds of gen zalpha – we see daily how they feel and help them learn what they want to know more about

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gen zalpha experts

when it comes to gen zalpha (generation Z + Alpha), nobody knows these digital natives quite like we do – we can help you get to know them too with our reports

browse our reports 🗃️

here you’ll find all of luna’s reports, featuring statistics and commentary on this new generation

gen zalpha stress report

What's stressing Gen Zalpha out

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about this report

A recent luna survey of teens found that over 50% of them were stressed over half of the time! In fact, 36% of poll respondents said they were stressed ALL of the time. So, this report digs a little deeper and reveals insights into teen stress levels in 2024, and offers ideas on how caregivers can best provide help for teenagers.

Report on building confidence and improving wellbeing in teen girls

International Women's Day 2024

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about this report

This report shows that wellbeing and confidence in teens can be improved by targeted interventions in a short space of time with the right tools. This supports luna's wider thesis that more should (and can) be done to resource women from a young age to build their confidence and self belief.