Privacy Notice

privacy notice

Luna Life – Privacy Notice

Luna Life Limited (“us”, or “we”) is the “data controller” in respect of your personal information. This privacy notice sets out the basis on which any of your personal information we collect from you, or that you provide to us, will be processed by us. 

Please read this carefully to understand our practices regarding your personal information and how it will be treated.


We collect and process personal information when you:

  • visit our website/app (including when registering with us, leaving any reviews or comments, or filling in forms, such as when you sign up for newsletters);
  • purchase any products from our website/app (including through our affiliate marketing/partner links) or sign up to any of our services;
  • contact or request information from us in any other way;
  • participate in our research projects, pilots, customer surveys or other market research, feedback and survey responses; and
  • communicate with us via social networking websites or third party apps.


We and our providers and business partners who help us to operate our website and app may collect and process the following information about you which you provide to us: 

  • contact details (such as your name, address, email address and telephone number);
  • age, height, weight;
  • password and other authentication information;
  • your photograph or video/voice clips;
  • information about your health and wellbeing, such as female health tracking, how you feel and logs for pain, sleep, energy and motivation;
  • responses to any surveys or market research (unless these are provided anonymously);
  • financial and credit card information; 
  • your marketing preferences; and
  • your purchase history and data about your attendance and participation at our events/research projects.

If you contact us with a complaint or question, we may keep a record of any phone number used to call us as well as details of the query or any request you had. 


When you visit our website and app, we may also collect information from you automatically, for example using cookies and other similar technologies. A cookie is a small file of letters and numbers that we may set on your device. Cookies generally only work on computers, but there are similar technologies that are used with apps.

This type of information may include the following: 

  • information about your device (including a unique device identifier or device ID), operating system and IP address;
  • your login information;
  • browser type and version;
  • information about your visit on our website or app, including URL, clickstream (i.e. your journey to, through and from our site), length of visits to certain pages, and page interaction information;
  • information about your use of our app, for example to distinguish you from other users of our app, and to remember your preferences which helps us to provide you with a good experience when you use our app and also allows us to improve the app and
  • Information about how you came to find our app, by tracking through our attribution partners and mobile measurement partners.  We track this to understand the effectiveness of our marketing online

The cookies we use fall into the following categories: 

  • Session cookies: These allow our site to link your actions during a particular browser session. These expire each time you close your browser and do not remain on your device afterwards.
  • Persistent cookies: These are stored on your device in between browser sessions. They allow your preferences or actions across the site to be remembered. These will remain on your device until they expire, or you delete them from your cache.
  • Strictly necessary cookies: These cookies are essential for you to be able to navigate the site and use its features. Without these cookies, the services you have asked for cannot be provided.
  • Performance cookies: These cookies collect information about how you use our site, e.g. which pages you go to most often.
  • Functionality cookies: These cookies allow the site to remember the choices you make (such as your user name, language, last action and search preferences) and provide enhanced, more personal features.

If you do not wish for cookies to be installed on your device, you can change the settings on your browser or device to reject cookies. For more information about how to reject cookies using your internet browser settings please consult the “Help” section of your internet browser (or alternatively visit Please note that, if you do set your Internet browser to reject cookies or otherwise withdraw your consent in relation to cookies, you may not be able to access all of the functions of the site.


We may process your personal information for the following purposes:

  • to provide you with the information and services you have requested and send you marketing and advertising materials that you would be interested in;
  • to authenticate your access to our website and app;
  • for system administration purposes and for internal operations, including troubleshooting, data analysis and testing;
  • for research, statistical and survey purposes including if you are filmed, photographed or recorded as part of any event or research project;
  • to distinguish you from other users (for example to remember your log-in details);
  • to monitor your use of our website and app to improve your experience and to ensure that content is presented in the best way for you and for your device;
  • to help you with any queries or questions you might have;
  • to let you know if we change any of our services;
  • for security and fraud prevention;
  • to measure the effectiveness of our marketing efforts
  • to ensure that our website and app is safe and secure; and
  • to comply with the law.


We will only process your personal information where we have a legal reason to do so. The legal reason will depend on why we have collected and use your personal information. In almost every case the legal basis will be one of the following: 

  • Consent: For example, where you have said we can send you emails about products we think you’d be interested in, or where you use the log features on our app. 
  • Our legitimate business interests: Where it is necessary for us to understand our customers, promote our services and operate effectively as long as we do this in a fair way and respect your privacy and other rights. For example we will rely on this legal reason when we conduct certain analysis to understand you and make our services better.
  • Performance of a contract with you (or in order to take steps prior to entering into a contract with you): For example, where you have purchased a product from us and we need to use your contact details and payment information in order to process your order and send the product to you.
  • Compliance with law: Where we need to use your personal information in order to follow the law.


We may sometimes send your personal information outside the country, including to countries, which have less strict, or no laws, when compared to the laws in the UK. 

Whenever we do this, we will make sure we take steps to protect your personal information and to make sure it is treated safely and in accordance with this privacy notice. If you are located in the UK or Europe, you may ask us for more information on the steps we take. 


We take steps to ensure that we only keep the personal information that you provide for only as long as it is necessary for the purpose we collected it. After this period it will be deleted or in some cases anonymised (which means that you can’t be identified). We may also keep a record of any questions or queries you send to us (for example if you have made a complaint) for as long as is necessary to protect us from a legal claim. 

Where we have collected the personal information based on your consent and we have no other lawful reason to continue with that processing, if you subsequently take back your consent then we will delete your personal information. However, please note that where you unsubscribe from our marketing communications, we will keep a record of your email address to ensure we do not send you marketing emails in future. 


You must keep your password and any other authentication information for our website and app confidential. If you know or suspect that anyone other than you knows your password or any other authentication information, you must promptly notify us using the contact details below.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your information transmitted during your use of our website and app.

Our website and app may, from time to time, contain links to and from other websites and services. If you follow a link to any of these websites and/or services, please be aware that they have their own privacy notices and we are not responsible for this. Please check these before you submit any personal information to these websites or services.


We may share your personal information with our business partners and service providers, where they help us to market and advertise our services as well as provide our services to you.

We may disclose your personal information to other third parties in the following cases:

  • for the purposes of research, evaluation, and analysis;
  • in the event that we sell our business, in which case we may disclose your personal information to the prospective buyer of such business or assets or where the personal information held by us about our customers and visitors to our websites will be one of the transferred assets;
  • if we have to disclose or share your personal information in order to comply with the law; or
  • to protect us or our users, or others, and in order to enforce or apply our terms and conditions (this includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction).


You have certain rights in relation to your personal information. These include: the right to object to the processing of your information for certain purposes, the right to access your personal information, and the ability to erase, rectify, restrict or receive a machine-readable copy of your personal information.

You can also withdraw your consent at any time, including by clicking on the “unsubscribe” link at the bottom of any marketing email we send you.

We will handle any of the above requests to exercise your rights in accordance with the law. If you wish to exercise any of these rights please contact us using the contact details below.

You may also have the right to complain to a data protection authority if you think we have processed your personal information in a way that is unlawful. If you have such concerns we ask that you initially contact us (using the contact details below) so that we can investigate, and hopefully resolve, your worries. 


We may change this privacy notice at any time. The new privacy notice will be displayed on our website and app. The date this privacy notice was last updated appears at the bottom.


Questions and comments regarding this privacy notice should be sent to:

Our registered offices are located at: 71-75 Shelton Street, London, WC2H 9JQ

This Privacy Notice was last updated in October 2023.